VTK libraries not found

I am building a program with VS 2010. This uses ITK-4.8, and VTK-5.10.
The error messages tell me that the VTK package is not found:

F:\vessel-tools\cut>cmake CMakelists.txt -G “Visual Studio 10 Win64”
CMake Error at C:/ITK4.8.0/lib/cmake/ITK-4.8/Modules/ITKVtkGlue.cmake:9 (find_package):
Could not find a package configuration file provided by “VTK” with any of
the following names:

VTKConfig.cmake
vtk-config.cmake

Add the installation prefix of “VTK” to CMAKE_PREFIX_PATH or set “VTK_DIR”
to a directory containing one of the above files. If “VTK” provides a
separate development package or SDK, be sure it has been installed.
Call Stack (most recent call first):
C:/ITK4.8.0/lib/cmake/ITK-4.8/ITKModuleAPI.cmake:49 (include)
C:/ITK4.8.0/lib/cmake/ITK-4.8/ITKModuleAPI.cmake:26 (itk_module_load)
C:/ITK4.8.0/lib/cmake/ITK-4.8/ITKModuleAPI.cmake:70 (_itk_module_config_recurse)
C:/ITK4.8.0/lib/cmake/ITK-4.8/ITKConfig.cmake:69 (itk_module_config)
CMakeLists.txt:30 (FIND_PACKAGE)

– Configuring incomplete, errors occurred!

The VTK installation is at E:\VTK_VS10. Since VTKConfig.cmake is in VTK_VS10\lib\vtk-5.10, I added a line to CMakelists.txt to set VTK_DIR to this directory. Here is the main part of the file:

PROJECT(cut)
set (VTK_DIR E:/VTK_VS10/lib/vtk-5.10)
FIND_PACKAGE(ITK)
IF(ITK_FOUND)
INCLUDE(${ITK_USE_FILE})
ELSE(ITK_FOUND)
MESSAGE(FATAL_ERROR
“ITK not found. Please set ITK_DIR.”)
ENDIF(ITK_FOUND)

set(PROJECTNAME “cut”)
ADD_EXECUTABLE(${PROJECTNAME} cut.cpp …/gcc/splitpath.cpp )
TARGET_LINK_LIBRARIES(${PROJECTNAME} ${ITK_LIBRARIES} )
ADD_CUSTOM_COMMAND(TARGET ${PROJECTNAME} POST_BUILD COMMAND copy "$(TargetPath)" "…/bin/exec")

But the cmake error message is unchanged - VTK is still not found.