The solution was to add toolset:
{
"name": "x86-debug",
"inherits": "windows-base",
"architecture": {
"value": "x86",
"strategy": "external"
},
"toolset": {
"value": "host=x86",
"strategy": "external"
},
"cacheVariables": {
"CMAKE_BUILD_TYPE": "Debug"
}
}